While many are trying to get their businesses known throughout the internet, many are turning to forum link building as their personal way of internet marketing. There are many valid ways that one can participate in forum link building such as mutually exchanging links with others in his or her sector that may offer similar services. However, there are many who abuse this system as well. Spamdexing comes in a variety of ways, one of which is key word stuffing or key word encryption. The latter being the more misleading and unethical.

Encryption word stuffing is when a person has a website on a certain subject matter, usually a subject of controversy, and will hide key words of even full pages within that webpage in order for the possibility that someone will perform a search on those hidden key words. This is very frustrating for people who are searching for legitimate website the are relevant to their needs.

Although this form of forum link building services has become a popular underground activity, many online search engines have developed special measures to combat these activities.

Some website search engines in the past have publicized the many parameter used to provide relevant search results; however, many are now keeping these algorithms a secret to stop the abusive techniques by those who use spamdexing for negative means. There are many legitimate ways one can create an internet marketing strategy that does not abuse internet best practices. Do some research and you should find a number of ways you can contribute to positive online advertising.